Founder & CEO · Funnel Duo Media · 2009 → 2026
From teenage product reseller to digital marketing expert and educator — my path to creating systems that deliver value whether you're present or not.
The story
Sixteen years. Seven companies. A few painful losses. One Guinness World Record.
"What if I bought these and sold them myself?"
At 15, I discovered online marketplaces while my classmates focused on school and games. I used all my savings to buy watches from Alibaba and sold them on Lelong, Malaysia's local platform.
That first sale notification changed everything. It wasn't just money. I realised I could create value by connecting products with people.
"Each loss taught me something no textbook could."
My early ventures taught me hard lessons. I imported Angry Birds merchandise, only to have our entire shipment seized by customs. I created Goophy Enterprise, but the platform withheld all our payments. I paid repeated "customs fees" on products that never arrived — losing money in an elaborate violin import scam.
Painful. But every loss built a foundation.
"Standing among the world's top developers, I understood what separated me from success."
Studying at King's College London was financially challenging and often lonely. The rental was high. Expiring salmon and raw carrot were my best friends. I locked myself in the room most days and picked up programming instead.
Good thing about the "environment" — there were a lot of programming competitions. After two failed attempts, I won my third hackathon and got interviewed by the London Evening Standard. Soon after, I won an Apple Developer Competition and flew to California for WWDC.
Success isn't about talent. It's about systems, vision, and relentless execution.
Back in Malaysia, I co-founded a software company, LAVA X Technologies. Through previous portfolios and marketing ability, I secured many international projects. My hope was to build those softwares and watch them explode.
The reality was cold. While clients had amazing ideas and paid us good money to develop their software, most failed because of their lack of marketing experience and execution. I decided to leave the company.
I went deep into marketing — studying SEO, affiliate marketing, and more. I even got into black hat and made good money. The problem with that is, I knew it wasn't a sustainable thing to do.
I still had a dream. I decided to take it in my own hands.
Jackson and I co-founded Funnel Duo Media. I chased growth experiments and acquisition. He chased referrals and made the work ship.
Naturally, we started locally. Trying to explain "funnel" to Malaysians was tough. We took on every Malaysian small business we could find — and lost money on most of them.
Local budgets and local imagination both had ceilings we couldn't break through. We knew the work was good. We were selling it to the wrong people.
Tony Robbins' Business Mastery cracked it open. We were too focused on how to sell, not focused enough on who to sell to.
We invested almost all of our savings & earnings — over RM 100,000 — into courses and seminars to learn the playbook.
Then it happened: from our small country, Malaysia, we managed to penetrate the US market.
In the age of the pandemic — Malaysia under MCO lockdown — I launched FunnelBOSS™ to help more Malaysians understand funnel and online business.
It was the first time we'd built something focused on teaching other operators rather than serving clients directly. The muscle of packaging knowledge, running a community, and writing in public would shape everything that came afterward.
In search of a product of our own, Jackson and I stopped taking new agency clients and went all-in on a partnership with a local B2B software company. We 10×'d the revenue in a year and set the company up for IPO and globalisation.
On paper it was the most successful thing we'd ever done.
But the rigidity of a 120+ headcount company conflicted with our inner desire for freedom. Jackson and I exited our shares in 2023 in search of something more aligned with ourselves.
Bigger isn't always better. What works on a balance sheet doesn't always work on a calendar.
Running an international agency was still fun, so we relaunched it as The Brand Funnels. Same year, we spotted an opportunity to partner with HighLevel (GHL) and launched AutomaticSales AI with added features & support.
Within a year, we had 2,000+ active subscribers and won the GHL SaaSPreneur Diamond award — highest tier, >1,000 SaaS users. I sent Jackson to US alone because I didn't want to fly so far lol
The success of our agency & software made many people around us curious. It was also the year AI got adopted by the masses through the launch of ChatGPT.
We recognised the opportunity for Malaysians to "take it to the next level" had arrived — barriers like language and basic skillset replaceable with AI. AI Agency™ aims to provide an untapped opportunity for Malaysians to make money internationally — a business without borders.
The results speak for themselves: students taking action, making 4–5 figures USD by month.
Feb 2025: ASEAN Records officially recognised us as the region's AI Freelance Training Platform with the highest number of freelancers trained online in a single year.
December 2025: we officially set a new Guinness World Record for The Largest Artificial Intelligence Marketing Lesson In The World.
The same year, I've launched several offline brands like dental clinics and a few others. Online businesses taught us systems thinking. Offline businesses force you to confront constraints — location, staffing, inventory, real-world timing — that the internet hides from you.
In April 2026, I launched Gen AI, the umbrella over everything we run. It represents Generation AI, the only generation we get to choose ourselves.
On freedom · 2025
I wasn't just building businesses. I was learning to build freedom — through systems that run without me.
What I believe
Success isn't about talent. It's about systems, vision, and relentless execution.
Focus on who you sell to before how you sell. The avatar decides everything downstream.
The market doesn't reward the smartest — it rewards the most consistent. Show up daily for a decade.
Every mentor I paid for paid me back 100×. Now I extend the same hand. That's how the bridge stays open.
The goal isn't a job that pays well. It's a system that generates value while you sleep — so you can build the next one.
