Starting something new is often a struggle for most people. But learning the ropes and finding your way is part of the struggles that come with pushing yourself to something new. Just ask Wei-Lip Teo! Wei-Lip overcame his fears of unfamiliar adventures to start a hustle that allows him to enjoy the flexibility of a

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“If you do what you love, you’ll never work a day in your life”. Marc Anthony Many people can relate to this famous quote and strive to achieve what it envisions – to have a job that they actually enjoy doing and being able to comfortably sustain their lives at the same time.  But as

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Feeling stuck for new marketing ideas? Well, it may be because you are looking at things the wrong way.  Too focused on reaping results as soon as you invest. Let me burst that bubble for you: Hard selling has become a thing of the past.  In this day and age, people won’t buy from you

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I’m pretty sure that at any point of our working lives, we have these moments where we ponder.  Do I want a high paying job and be miserable…  or  earn less but love what I’m doing? You might ask, why do I have to choose? Why can’t I have both? Before you answer the question,

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“You’re a social media content creator, right? Doesn’t that make you an influencer?” If you are working as a social media content creator or at least aspiring to be one, I bet you get asked a similar question every once in a while. Well, sure, being a content creator has its perks – flexible hours,

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Here’s a dare for you; Casually scroll through your Facebook newsfeed for just 1 minute. I assure you that in that one minute, you will pass at least four sponsored ads. Trust me; I tested this out several times.  Some of them will catch your attention; others won’t. But the fact of the matter is

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92% of digital marketing professionals are obsessed with videos. Are you still part of the remaining 8% who think otherwise? Video marketing, specifically Facebook video advertising, has proven its effectiveness time and time again. In fact, 99% of marketers who started a campaign this year plan to continue using video ads in 2021 – with

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From what started from a college dorm room in Harvard, Mark Zuckerberg’s Facebook soon took over the world by storm. Facebook went from being a Harvard exclusive to a social media conglomerate valued at 600 billion dollars, according to recent data recorded last May 8, 2020 (see reference). With 2.7 billion active users on Facebook,

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