If you had a video creation strategy in 2020, quarantine has officially screwed you over.
It’s going to be difficult (in some countries, impossible) to get a whole video production shooting in public spaces at the moment.
But fear not!
You don’t need to wait for the pandemic to blow over. That’s the worst thing you could do, because your competitors will already be ramping up their content strategy.
Instead, you need to adapt to the new normal of shooting videos.
Here’s some fun ways to create video campaigns during quarantine!
Video Marketing – What Do The Numbers Say?
I can yap about marketing videos being the best all day, but without any solid proof, it would seem like nothing but personal bias, won’t it?
So before I give you the rundown on how you can create highly effective, conversion-focused marketing videos even while in quarantine, let me show you the real value of doing so.
For instance, Instagram claims that video content, by far, receives the most engagement from active users.
According to professional social media platform, LinkedIn, users feel more motivated to share posts when they are in video format.
Even Twitter, reports 1000% more engagement when tweets include video attachments.
If these stats tell us one thing, it’s that video marketing is no hoax.
I’m sure that even you have spent a lazy afternoon video-hopping on social media from time to time.
With people having less and less to do during quarantine, video engagement and activity is only expected to go higher.
How To Create Marketing Videos While In Quarantine
YES, you may have tons of video ideas that would work best if you can shoot some scenes outside.
However, that is also something you can’t risk right now.
THUS, in order to keep your health in-check and also to appease thousands of your viewers, we’re going to teach you how you can easily create compelling marketing videos even when you’re stuck at home.
Let’s start with the types of video content you can create with minimal resources.
Types Of At-Home Videos You Can Make
1. Animation Shorts
Nobody said you had to be in the video yourself, right?
You don’t even have to cast real people to get your message across. You can create short infographic or animated videos with the help of online tools and software.
Moovly, for example, can help you create fun and informative animation shorts easily with the help of their extensive library of stock photos, videos, and ad templates.
Create explainer videos, advertisements, or company updates using fun animation styles.
Other animation software you may want to check out is Biteable, Prezi, Creately, and Lumen 5.
You may also choose to hire animation companies or freelance animators online if you need help creating your content material.
2. Personal Vlogs
Here’s a video I recorded just a few weeks ago.
I was a little bit hesitant about this (it was my first ever vlog!).
Plus, it was just a few minutes of me talking to a camera. No effects, no skits, no outdoor setting.
Expected it to only get a few hits, but it hit 38,300 views. Not bad right?
Self-shot videos of yourself, -aka vlogs, is an extremely good resource for your followers. This allows them to really, really get to know you, minus the elaborate setting and scripted videos.
You can even go ahead and create a short vlog series about your daily life in the pandemic. Include what you’ve been up to, progress of hobbies that you’re working on, what new skills you’ve learnt.
The best part about these types of videos is the fact that it’s low-intensity. You can even record 3 minutes of a vlog using your iPhone (as long as the quality is decent).
3. Webinars & Online Trainings
If there’s anything you have a lot of right now, it’s time.
Now that you get to work from your home office, you don’t have to worry about commuting or driving to work and the traffic that comes with it, you don’t have to attend crazy long meetings or work lunches and dinners.
So, why not put it to good use?
Conducting online seminars (aka webinars) and training can bring you closer to your target audience.
It can also help you present your business’s product or service in a different perspective.
After all, bombarding your market with marketing pitches 100% of the time gets old fast. You need to start thinking of a more refined and sophisticated approach to sell.
And what better way to do so than to let people see the value of your services through quality learning?
Source: eToro’s FB Page https://web.facebook.com/eToro
4. Unboxing & Product Demo Videos
If you want people to get a closer look at how your product or service works, doing an unboxing or product demo video may also be a good idea.
For these types of videos, you don’t even need to include your own face.
A shot of you opening a package or using a product can already be considered great content material.
Trust me; a lot of people get so invested in looking at others open new toys and gadgets.
If you do choose to not include yourself in the video, a voiceover would help get your message across just as effectively.
You can do the voiceover yourself, or hire someone else to do it for you! There are many freelance voiceover talents you can find online.
Check out voices.com if you plan on hiring someone more permanent and experienced to do this for you.
5. How-to Videos
This is a how-to article, but if we wanted to, we can easily turn this into a how-to video.
Creating how-to videos related to your business, product, or services can help increase user engagement with your brand.
Here’s a how-to video I did a few months back.
As marketing guru Seth Godin boldly said “Content Marketing is the only marketing left.”
In other words, people won’t buy petty advertising tactics anymore. Give your audience value and they will bring value to your business as well.
6. Product or Service Testimonials
It is important to note that you are not the only person who has the credibility to advertise your business. In fact, the best advertising material can be found in your clients!
These people have experienced your product or service firsthand, so they are also the best people to vouch for your brand.
Recently, Jaana Kunitz of Figure 8 decided to compile and publish a video of her clients dancing to her fitness workout program.
Seeing existing clients who share the same struggles helps new and potential clients see what experiences they can gain from the service as well.
QUARANTINE PRO TIP!
Boost your past video content on Facebook.
If you don’t have the capacity to create more video content right now, boost your older videos.
This way, you can reach more people and increase engagement quicker.
I would recommend this to be a temporary action, though. Boosting old videos can give you access to different audiences, but it won’t really do much to nurture your current audiences who have seen your videos.
Therefore, they might feel left out of the mix/hopping on to other businesses if you don’t come up with new content at all during the quarantine.
Don’t know how to do that?
Read our ‘Comprehensive Guide To Facebook Marketing’ here.
Your 5-Step Video Creation Process
Now that you have a better idea of what types of at-home video content you can publish online, time to create one yourself! This 5-step guide is very easy to follow, so be sure to stick around till the very end.
Determine Your Content Objectives
Before you even start shooting a single frame of content, you first need to identify and sort your objectives. Ask yourself the following questions:
- Why am I creating this marketing video?
- Who am I making it for?
- How will my business benefit from this video?
Depending on the objectives you set, the video type and approach you use can change drastically. Here are some great matches:
- Get new people interested in your brand – Video ads, webinars, animated shorts, unboxing and product demos, testimonials
- Get existing clients to try out a new product – Unboxing and product demos, lives, how-to videos
- Keeping your business community up-to-date – Company updates, webinars and online trainings, lives
As you can see, different objectives mean different video types.
Consider Available Resources & Decide On A Video Type
Taking into account your objectives alone may not be enough to run a successful video marketing campaign from home.
You also have to take into consideration the resources available to you.
- Do you normally rent out a studio to shoot a video?
If the answer is yes, -and you can’t make your way there during a pandemic, consider renting out camera equipment first. Make do with a simple camera and setup at home while you ride out the effects of quarantine.
- Do you no longer have access to a full video team?
Outsource the work to online editors and scriptwriters on Fiverr.com or a platform like it. In this case, you could opt for animated shorts to promote your business.
Again, consider your available resources (budget, equipment, time, etc.) and decide what type of video you want to do from there.
Create Your Video Outline
Every great marketing video starts with a great outline.
In order to keep the flow of video production smooth and fluid, you need to prepare a detailed outline of how the entire process will go.
Break down your content to several subcategories.
This’ll help you keep your thought process in check – especially when you are doing a live or conducting an online training. Even with pre-recorded videos, you need a comprehensive outline to make sure that you maximize the efficiency of your video production.
Record, Record, Record!
You have a clear understanding of your objectives, you have your content outline and the resources to make it happen, and you’ve decided on a video type.
All that’s left to do really is to get to work.
Recording content for your video isn’t always a walk in the park – especially when you are just starting out.
It may take several takes before you’re satisfied with the outcomes, but hang in there! You’ll get better with practice.
Edit & Publish
Of course, last but not least, you need to edit the raws to come up with the finished product.
Again, you can always work with remote video production companies. However, if you want to do everything on a tight budget, there is video-editing software that can help you create winning videos for less.
This list from Creative Bloq shows us some of the best video-editing apps you can use for your marketing videos this 2020.
And the best part is that they are easy to use even when you’re using mobile.
Once you pat down the editing, doing a trial run of your marketing video may be the best way to maximize your ad spend.
For instance, if you are planning to launch a video ad campaign with Facebook Ads Manager, you can do split A/B testing to check which ad materials will yield the best results.